Address
Große Elbstraße 45
Hamburg
Germany
Event schedule
Monday, 02 Feb 2026
6:00 PM - 8:30 PM
The Office Caught Between Well-Being and Profit
First digitalisation, then hybrid work – and now AI: each wave continues to reshape our working environments. But what remains of the office? Must it evolve into an emotional place of well-being to compete with the home office? Or should it become a perfectly synchronised performance machine to safeguard profit?
Together, Prof. Dipl. Ing. Sabine Krumrey (BKI Hamburg) and Martina Rahmfeld (wow tomorrow) explore this tension from two perspectives. They demonstrate why well-designed offices are never compromises and how they help future-proof organisations.
From activity-based working to artificial intelligence, the two workspace experts look ahead and discuss why well-being and profit are not contradictions—but two sides of the same coin.
Discover how connecting design with data can strengthen your planning impact and provide measurable proof to your clients.
Date: 12 February 2026 Location: IDX22 – Your Stage | Große Elbstraße 45 | 22767 Hamburg
Schedule:
18:00 Admission
18:30 Welcome
19:00 Talk by Martina Rahmfeld & Prof. Dipl. Ing. Sabine Krumrey
20:30 Open networking
Panel Participants
Speaker: Martina Rahmfeld Architect, New Work Facilitator, Founder of wow tomorrow:
"Architecture is not a shell but a leadership tool. Anyone who pits well-being against profit has misunderstood the economics of the future. We don’t need offices that merely administer work, but spaces that enable performance in the first place."
Speaker: Prof. Dipl. Ing. Sabine Krumrey Co-Founder of brandherm + krumrey interior architectures, Hamburg & Cologne. Professor of Spatial Design and Design Methodology at Fresenius University, Department of Design AMD:
"Spaces influence people – they always have. Steering this influence shapes behaviour, dynamics and the quality of work outcomes."
Moderator: Tim Eder Workplace Consultant at Aeris, B.A. Interior Architecture, Identisphere Coach:
"Either–or debates are the development killers of our time. We need more exchange, participation and shared responsibility – real, lived practice instead of buzzwords and endless discussion."
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