Address
Große Elbstrasse 43-49 Haus 45, Ebene 1, EG Süd
Hamburg
Germany
Event schedule
Thursday, 06 Nov 2025
6:30 PM - 8:30 PM
Turning People into a Competitive Advantage
Join us in Hamburg for an inspiring evening exploring how employer branding, workplace culture, and design shape the future of work. Discover why culture — and the spaces that express it — have become a true competitive advantage.
Work, business, and life have changed dramatically since the pandemic. Today’s employers must rethink what makes them attractive: transparency, culture, and the way we design our working environments now play a decisive role in employee satisfaction and engagement.
Only organisations that create meaningful spaces and nurture a culture of appreciation will thrive in the future. The new generation demands purpose, flexibility, and trust — reshaping not only leadership and communication, but also the very places where we work.
The key question remains: what must we do today to stay competitive tomorrow?
Speakers & Discussion Panel
Wolfram Sauer
Co-Founder, LEADING MINDS | Head of Public Affairs, New Work SE
“A company’s true competitiveness lies in its culture. It attracts talent — and keeps it.”
Zuzana Blazek
Consultant, Speaker, Therapist
“Do we still need offices? And if so, what should they look like? To design spaces that work, we must first understand people’s real needs — today and in the future.”
Prof. Dr. Astrid Nelke
University of Applied Management | Managing Director, [know:bodies] Institute for Integrated Communication and Education Consulting
“Employer branding is essential to an organisation’s future viability — it must start from within before reaching outward. A professional strategy ensures success, especially as hybrid human–AI teams become the norm.”
Claudia Radinger
Workspace Consultant & Founder, studio applaus
“When we design spaces, we shape culture — that’s what makes interior architecture so vital for the new world of work.”
Robert Radloff
Head of Strategy, Change & Communication, Airbus
“People no longer choose a logo — they choose an attitude. Employer branding is lived authenticity.”
We look forward to your registration via [email protected].
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